The most recent trends in content marketing, internet marketing and social media marketing draw attention to visual content and images as the content that consumers want. Connectivity and social engagement has prompted some notable brands to use social media as a tool that can enable them to reach and engage with their consumers via great content. However, the nature of social media creates a context in which students can determine when they view information, the duration of the viewing, where they view their social media and why they choose to view the media. This study intends to obtain knowledge on how visual content on social media can be utilized as a marketing tool in order to help businesses maintain their market share and attract potential customers.

I am inviting you to take part in this study as a current UKZN student. If you choose to participate and remain in the study, you will be asked to complete a questionnaire, which should take you about 15 minutes to complete.  I hope that you will take the time to complete the questionnaire.

Click on this link to answer the survey:

 https://docs.google.com/forms/d/e/1FAIpQLSfE3zYayysYsA5yBeAucxBfCumbKXofcAgXX_yO2e_3ZV0oZw/viewform?usp=sf_link