Greetings students

My name is Portia Mbali Fraser, I am a registered Masters student in Business Management at the University of Zululand.

I invite you to participate in this voluntary research survey, which will take no more than 10 minutes to complete. The primary objective of this study is to examine the perceptions of social media influencer marketing among rural and urban university students in terms of brand loyalty, brand trust, purchasing behavior, and brand image. This study will shed light on how university students in rural and urban settings perceive influencer marketing and offer insightful information to the field of social media influencer marketing.

This study involves a structured questionnaire that students will have to answer.

Research participant criteria:

Registered students at the University of KwaZulu-Natal from all departments and campuses, males and females of all races.

Should you have any questions please contact me at 201424674@stu.unizulu.ac.za or Mbali.portia33@gmail.com

I have attained ethical clearance for the study at the University of Zululand with ethical clearance number UZ-REC 0691-008.

Kindly find attached the Gatekeepers letter, ethical clearance letter and information sheet. Survey is accessible at https://docs.google.com/forms/d/e/1FAIpQLSfZHCDQ_1w70UDjQPKSzIq5I5YA7QZFWiTWOoEtlh2bGmr9iA/viewform.

Kind regards

Mbali Fraser

Supervisors: Mr Shalen Heeralal (HeeralalS@unizulu.ac.za) and Professor Sheunesu Zhou (ZhouS@unizulul.ac.za).