Research Project, Exploring Marketing Communication Practices used for the Recruitment of Postgraduate Students in KwaZulu-Natal. Protocol reference no: HSS/0928/016D

Dear Postgraduate Student,

My name is Samkele Konyana, a PhD Marketing  student at the University of KwaZulu- Natal. You are invited to participate in a research project entitled: Exploring   Marketing Communication Practices for Recruitment of Postgraduate Students at Selected Universities in KwaZulu-Natal. In view of the National Development Plan Vision 2030, the government aims to increase the number of South African doctoral graduates. Therefore, I would like to explore the marketing communication practices currently used by universities to attract postgraduate students.

Your responses to the questionnaire will be of significant value in assisting me to achieve the objectives of the study and in turn contribute to the best postgraduate marketing communication strategy through a possible customized positioning framework, which South African universities can use as a point of reference for their postgraduate recruitment strategies. 

The survey will not take a large amount of your time and may be accessed through the link below:

https://docs.google.com/forms/d/e/1FAIpQLSfO3Z9jfZW1oHvaHKBQVwHXbzai_2-M49yO9FzzhyRatibWfQ/viewform?c=0&w=1

Your participation receives my gratitude.