Good Day

 

My name is Lindeliwe Zungu and I am a MCom (Marketing) student in the School of Management, Information Technology and Governance at the University of KwaZulu-Natal Westville Campus. My supervisor is Dr D Oodith (031 2607850; Email: oodithd@ukzn.ac.za).

 

You are being invited to consider participating in a study entitled, The influence of tobacco substitute e-cigarette marketing on Generation Z consumers: A UKZN perspective. The aim of this study is to determine the influence e-cigarette marketing has towards shaping Gen Z University of KwaZulu-Natal (UKZN) students’ perceptions, attitudes, initiation and use of e-cigarettes. This study also aims to examine the influence the Covid-19 pandemic has on young adults’ perceptions and attitudes of e-cigarettes.

 

If you choose to participate and remain in the study, you will be asked to complete an online questionnaire, which should take you about 15 minutes to complete. Your anonymity will be remained.

 

 

Please consider answering and click the link below to access and answer the questions:

 

https://forms.gle/wgHzDYK4CtdrM62A9

 

Thank you for your time and willingness to participate.

 

 

kind regards,

 

Lindeliwe Zungu