My name is Chandini Padayachee (0810469302; Email: 215045263@stu.ukzn.ac.za) and I am an M Com (Marketing) student in the School of Management, Information Technology and Governance, at the University of KwaZulu-Natal. My supervisor is Dr P. D. Oodith (031-2607340; Email: oodithdp@ukzn.ac.za).

You are invited to consider participating in a research project entitled, The Impact of Cause-Related Marketing on Consumer Behaviour and Brand Consciousness: A UKZN Student Perspective. The aim of this study is to uncover the consumer behaviour and brand consciousness of UKZN students regarding cause-related marketing and effectively uncover strategies that marketers can adopt for active engagement with university students.

If you choose to participate and remain in the study, you will be asked to complete a questionnaire, which should take you about 15 minutes to complete. Your anonymity will be remained.

Please consider answering and click the link below to access and answer the questionnaire:

https://forms.gle/bc3pR4DCAdwPku528

Thank you and take care.

Sincerely,

Chandini Padayachee