SURVEY: The impact of cause-related marketing on consumer behaviour and brand consciousness: A UKZN student perspective
Greetings,
My name
is Chandini Padayachee (0810469302;
Email: 215045263@stu.ukzn.ac.za)
and I am an M Com (Marketing) student in the School of Management, Information
Technology and Governance, at the University of KwaZulu-Natal. My supervisor is
Dr P. D. Oodith (031-2607340; Email: oodithdp@ukzn.ac.za).
You are invited to consider participating in a
research project entitled, The Impact of Cause-Related
Marketing on Consumer Behaviour and Brand Consciousness: A UKZN Student
Perspective. The aim of
this study is to uncover the consumer behaviour and brand consciousness of UKZN
students regarding cause-related marketing and effectively uncover strategies
that marketers can adopt for active engagement with university students.
If you
choose to participate and remain in the study, you will be asked to complete a
questionnaire, which should take you about 15 minutes to complete. Your anonymity will be remained.
Please consider answering and click the link below to access and answer the questionnaire:
https://forms.gle/bc3pR4DCAdwPku528
Thank you and take care.
Sincerely,
Chandini Padayachee
|
Audience
|
Westville Students
|
|
|
|
|
|
|
|
|
|
|