Dear Academic staff, Administrative staff, and Students

Date: 03 August 2021

Greetings,

My name is Estelle David am a PhD student from the School of Management, IT and Governance at the University of KwaZulu-Natal. My contact number is (+27 83 503 2425) and my e-mail address is 208512253@stu.ukzn.ac.za . I am conducting a research study as part of my doctoral degree requirements. My Supervisors are: Professor K Govender (+27 81 333 3712; e-mail:GovenderK@ukzn.ac.za) and  Dr S. Soni (+27 82 972 1998; e-mail:Soni@ukzn.ac.za )

You are being invited to participate research project entitled: Students as Customers of Higher Education Institutions: Perceptions of Academics, Administrators and Students. The aim and purpose of this study is to investigate the relationships between customer experience and customer satisfaction with respect to higher education by viewing students as customers at select Private and Public higher education institutions in South Africa. The study is expected to include students, academics, and administrators at select private and public Higher education institutions in KwaZulu Natal. The duration of your participation if you choose to participate and remain in the study is expected to be 10-15 Minutes. Your anonymity is guaranteed.

If you are willing to share your experiences and thoughts, please follow this link:

Academic Staff: https://forms.office.com/r/AqWwkxpr3j

Administrative Staff: https://forms.office.com/r/suFzw2isVE

Students: https://forms.office.com/r/q5Zc4ZeCJn

HSREC reference number: HSSREC/00002941/2021

Ethical approval and the Gatekeeper’s permission are attached for ease of reference.

Sincerely

Estelle David