Survey: The impact of cause-related marketing on consumer behaviour and brand consciousness: A UKZN student perspective
Greetings,
My name is Chandini Padayachee (0810469302; Email: 215045263@stu.ukzn.ac.za) and I am an M Com (Marketing) student in the School of Management,
Information Technology and Governance, at the University of KwaZulu-Natal. My
supervisor is Dr P. D. Oodith (031-2607340; Email: oodithdp@ukzn.ac.za).
You are invited to consider
participating in a research project entitled, The Impact of Cause-Related Marketing on Consumer Behaviour and Brand
Consciousness: A UKZN Student Perspective. The aim of this study is to uncover the consumer behaviour and brand
consciousness of UKZN students regarding cause-related marketing and
effectively uncover strategies that marketers can adopt for active engagement
with university students.
If you choose to
participate and remain in the study, you will be asked to complete a
questionnaire, which should take you about 15 minutes to complete. Your
anonymity will be remained.
Please consider answering
and click the link below to access and answer the questionnaire:
https://forms.gle/xXYkxRz7LQaP24cAA
Thank you
and take care.
Sincerely,
Chandini
Padayachee
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Audience
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Westville Staff
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Westville Students
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