Following the online posting of a TRESemmé advertisement, there was social media outrage, as the advertisement eluded to the fact that  “white” is viewed as more superior and “attractive” whilst “black” is viewed as inferior and “unattractive”. The advertisement showed a black woman's hair labelling it "frizzy and dull," and blonde hair, labelling it, "fine and flat" and "normal".

Clicks has since put out a statement expressing their disappointment and regret about the advertisement having gone out in the first place.

See attached invitation for more information and to respond.

ENQUIRIES ONLY: Shakila Thakurpersad | email : thakurpersads@ukzn.ac.za

WHY DOES BLACK IDENTITY REMAIN >>>>