Greetings,

My name is Verushka Singh (Cell no: 0643866536; Email: 214551607@stu.ukzn.ac.za) and I am a M Com (Marketing) student in the School of Management, Information Technology and Governance, at the University of KwaZulu-Natal. My supervisor is Dr P. D. Oodith (031-2607340; Email: oodithdp@ukzn.ac.za).

You are invited to consider participating in a research project entitled, The Impact of Brand Elements on the Purchase Behaviour of UKZN Students in Relation to Fast-moving Consumer Goods (FMCGs). The aim of this study is to determine how brand elements affect students’ purchase behaviour in relation to fast-moving consumer goods (FMCGs). 

If you choose to participate and remain in the study, you will be asked to complete a questionnaire, which should take you about 15 minutes to complete. Your anonymity will be remained.

Please click on the link below to answer the questionnaire:

https://docs.google.com/forms/d/e/1FAIpQLSfJ0mlo9NBLd_jZIYK42MuI2YMeG17Wd7TpASs3vBZyY6wr_A/viewform?usp=pp_url

Kind Regards

Verushka